by Patrick De Pelsmacker (Author), Philip Kitchen (Author)
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.
Format: Illustrated
Pages: 208
Edition: 1
Publisher: Routledge
Published: 08 Jul 2004
ISBN 10: 0415314208
ISBN 13: 9780415314206
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