e-Retailing (Routledge Ebusiness)

by Charles Dennis (Author), Bill Merrilees (Contributor), Charles Dennis (Author), Tino Fenech (Contributor), Bill Merrilees (Contributor)

• Used

  Paperback
  2004

  $8.02

  Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally.
  
  This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including:

  • Ipod
  • Nike
  • Amazon
  • e-Bay
  • McDonald's
  • Nokia.

  With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.