Doing Business in China

by Morgen Witzel (Author), TimAmbler (Author)

• Used

  Paperback
  2003

  $3.25

  China may soon be the biggest economy in the world. This book is a practical guide to business practices, market conditions, negotiations, organisations, networks and the business environment in China. Aimed specifically at Western and non-Chinese businesses and managers, this book offers a general framework for understanding Chinese business culture along with a guide for acquiring further knowledge on China. This new edition builds on the strengths of the first edition and include new case studies as well as discussion of China's entry into the WTO in 2001. It is an invaluable resource for students of international business and management and practitioners alike.

• Used

  Paperback
  2008

  $4.37

  Aimed specifically at Western and non-Chinese businesses and managers this book offers a theoretical framework for understanding Chinese business culture and a practical guide to business practices, market conditions, negotiations, organizations, networks and the business environment in China and the factors that can lead to business success. The authors guide the reader through the processes of market entry, marketing and managing operations in this unique social and cultural context by including: * case studies and examples of business ventures as diverse as ornamental lamps, car washes, sausages and outdoor clothing * discussions of the issues surrounding products, pricing, distribution and advertising * advice on choosing business partners, negotiating and entering Chinese Overseas markets * guides to further resources in local cultures to help businesses tailor their strategies to local conditions. Building on the strengths of the first two editions with new case studies, updated discussion of the evolving marketplace and its interactions with government and a new chapter on business law, the third edition of Doing Business in China will continue to be the number one resource for students of international business and management studies and practitioners with an eye on China.