An Introduction to Political Communication: 5 (Communication and Society)

by Brian Mc Nair (Author)

• Used

  Paperback
  2003

  $3.29

  An Introduction to Political Communication explores the relationship between politics, the media and democracy in the UK, the USA and other contemporary societies. In this textbook Brian McNair examines how politicians, trade unions, pressure groups, non-governmental organisations and terrorist organisations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations and the communication practices of organisations at all levels, from grassroots campaigning through to governments and international bodies. Recent developments covered in the new edition include: the re-election of New Labour in 2001

• Used

  Paperback
  1999

  $3.29

  An Introduction to Political Communication critically explores the relationship between politics, the media and democracy in the United Kingdom, America and other contemporary societies. In this accessible textbook Brian McNair examines how politicians, trade unions, pressure groups and terrorist organisations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organisations at all levels, from grassroot campaigning through to governments and international bodies. This new edition is revised and updated and draws on a range of contemporary examples to show how politicians and political groups communicate: from the rise of new Labour under Tony Blair and the failure of the Conservative general election strategy in 1997 the scandals surrounding the Clinton presidency and the perceived dumbing down of American media the Good Friday peace agreement in Northern Ireland and the shift in tactics by para-military organisations the liberalising power of the Internet and concerns about threats to the standards of democracy.