by RonScollon (Author), SuzieWongScollon (Author)
This text argues that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the social and physical world surrounding them. Drawing on examples, this book equips students with the methodology they need to undertake research in "geosemiotics".
Format: Paperback
Pages: 258
Edition: 1
Publisher: Routledge
Published: 24 Apr 2003
ISBN 10: 041529049X
ISBN 13: 9780415290494