Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspective

Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspective

by Guillaume Soenen (Editor), Bertrand Moingeon (Editor)

Synopsis

Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines.

$73.06

Quantity

10 in stock

More Information

Format: Paperback
Pages: 224
Edition: 1
Publisher: Routledge
Published: 18 Jul 2002

ISBN 10: 0415282055
ISBN 13: 9780415282055