by Celia Lury (Author)
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
Format: Hardcover
Pages: 208
Publisher: Routledge
Published: 12 Aug 2004
ISBN 10: 0415251826
ISBN 13: 9780415251822