The Role of Resources in Global Competition (Routledge Studies in International Business and the World Economy)

by JohnFahy (Author)

New
Hardcover
2001
$99.55

This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.

Synopsis

This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.

$99.55

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5 in stock

More Information

Format: Hardcover
Pages: 224
Edition: 1
Publisher: Routledge
Published: 23 Aug 2001
ISBN 10: 0415237114
ISBN 13: 9780415237116

The Role of Resources in Global Competition (Routledge Studies in International Business and the World Economy)

New

$99.55

Synopsis

$99.55

More Information