Marketing Communication: A Critical Introduction

Marketing Communication: A Critical Introduction

by RichardVarey (Author)

Synopsis

A fresh and innovative framework for the management of marketing communication processes focusing on a planned, integrated marketing communication programme.

$229.84

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 416
Publisher: Routledge
Published: 22 Nov 2001

ISBN 10: 041523039X
ISBN 13: 9780415230391