Marketing and Feminism: Current Issues and Research (Routledge Interpretive Marketing Research)

Marketing and Feminism: Current Issues and Research (Routledge Interpretive Marketing Research)

by Lorna Stevens (Editor), Lorna Stevens (Editor), Miriam Catterall (Editor), Pauline Maclaran (Editor)

Synopsis

The best of current scholarship on feminist perspectives in marketing. Through stimulating and challenging discussions, this book highlights assumptions about women and gender in marketing theory and practice.

$78.87

Quantity

10 in stock

More Information

Format: Paperback
Pages: 296
Edition: 1
Publisher: Routledge
Published: 20 Jul 2000

ISBN 10: 0415219736
ISBN 13: 9780415219730