by Lorna Stevens (Editor), Lorna Stevens (Editor), Miriam Catterall (Editor), Pauline Maclaran (Editor)
The best of current scholarship on feminist perspectives in marketing. Through stimulating and challenging discussions, this book highlights assumptions about women and gender in marketing theory and practice.
Format: Paperback
Pages: 296
Edition: 1
Publisher: Routledge
Published: 20 Jul 2000
ISBN 10: 0415219736
ISBN 13: 9780415219730