Understanding Women's Magazines: Publishing, Markets and Readerships in Late-Twentieth Century Britain

Understanding Women's Magazines: Publishing, Markets and Readerships in Late-Twentieth Century Britain

by Anna Gough - Yates (Author), Anna Gough-Yates (Author)

Synopsis

Anna Gough-Yates considers the rapid shift in women's magazines towards titles aimed at newly-identified 'lifestyle' groups of women readers.

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More Information

Format: Hardcover
Pages: 208
Edition: 1
Publisher: Routledge
Published: 12 Dec 2002

ISBN 10: 0415216389
ISBN 13: 9780415216388