Internal Marketing: Directions for Management

by Barbara Lewis (Editor), RichardVarey (Editor), Barbara Lewis (Editor), Richard Varey (Editor)

• New

  Hardcover
  2000

  $194.13

  Represents a much-needed source of research and conceptual development in internal marketing. This book explores themes and issues ranging from the social model of marketing; the human resource management perspective; marketing and service management; quality management; organizational development; corporate identity, to image, and reputation.