Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption (Routledge Interpretive Marketing Research)

by Chris Hackley (Author), Chris Hackley (Author), Christopher Hackley (Author)

New
Hardcover
2001
$148.94

This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.

Synopsis

This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.

$148.94

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 240
Edition: 1
Publisher: Routledge
Published: 15 Mar 2001
ISBN 10: 0415208599
ISBN 13: 9780415208598

Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption (Routledge Interpretive Marketing Research)

New

$148.94

Synopsis

$148.94

More Information