by TonyRoyle (Author)
This volume represents a real-life case study, revealing the interaction between the McDonald's Corporation - the most famous brand in the world - and the regulatory systems of a number of different European countries.
Format: Paperback
Pages: 256
Edition: 1
Publisher: Routledge
Published: 07 Dec 2000
ISBN 10: 0415207878
ISBN 13: 9780415207874