
by TonyRoyle (Author)
This volume represents a real-life case study, revealing the interaction between the McDonald's Corporation - the most famous brand in the world - and the regulatory systems of a number of different European countries.
                        Format:  Paperback
                         Pages: 256
                        Edition: 1
                        
                        
                        Publisher: Routledge 
 Published: 07 Dec 2000
                        
                        
                        
                        
                        
                        ISBN 10:  0415207878
 ISBN 13: 9780415207874