Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan

Used
Paperback
1999
$4.68

Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience. Contrasting British and Japanese advertising styles it reveals penetrating insights into these two cultures.

Synopsis

Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience. Contrasting British and Japanese advertising styles it reveals penetrating insights into these two cultures.

$4.68

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Format: Paperback
Pages: 168
Edition: 1
Publisher: Routledge
Published: 21 Jan 1999
ISBN 10: 0415198356
ISBN 13: 9780415198356

Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan

Used

$4.68

Synopsis

$4.68

More Information