Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research)

New
Illustrated
1998
$77.34

Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.

Synopsis

Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.

$77.34

Quantity

10 in stock

More Information

Format: Illustrated
Pages: 220
Edition: 1
Publisher: Routledge
Published: 12 Mar 1998
ISBN 10: 0415191939
ISBN 13: 9780415191937

Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research)

New

$77.34

Synopsis

$77.34

More Information