Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)

by Morris Holbrook (Editor), Morris Holbrook (Editor)

New
Hardcover
1998
$192.39

Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.

Synopsis

Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.

$192.39

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 224
Edition: 1
Publisher: Routledge
Published: 03 Dec 1998
ISBN 10: 0415191920
ISBN 13: 9780415191920

Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)

New

$192.39

Synopsis

$192.39

More Information