Pictorial Metaphor in Advertising

Pictorial Metaphor in Advertising

by Charles Forceville (Author)

Synopsis

Charles Forceville provides us with a method of detecting the metaphors which exist within pictures, particularly in advertising.

$64.08

Quantity

10 in stock

More Information

Format: Paperback
Pages: 248
Edition: 1
Publisher: Routledge
Published: 26 Mar 1998

ISBN 10: 0415186765
ISBN 13: 9780415186766