Romancing the Market (Routledge Interpretive Marketing Research)

by Bill Clarke (Author), Anne Marie Doherty (Author), Bill Clarke (Author), Stephen Brown (Author)

• New

  Paperback
  1998

  $87.66

  Marketing and consumer research are dominated by neo-classical ideals of the Enlightenment such as rigour, dispassion and a search for scientific truth. In a series of essays this text challenges these assumptions with reference to the individuality, innovation and imagination of the Romantic movement. In the INTERPRETATIVE MARKET RESEARCH series.