Representing Consumers: Voices, Views and Visions (Routledge Interpretive Marketing Research)

by Barbara Stern (Editor)

• New

  Paperback
  1998

  $51.42

  Challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of truth . The contributors to this text adopt a variety of theoretical approaches drawing on postmodernism, photography, literary theory, narratology and poetry.