Representing Consumers: Voices, Views and Visions (Routledge Interpretive Marketing Research)

by Barbara Stern (Editor), Barbara Stern (Editor)

New
Hardcover
1998
$133.35

Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.

Synopsis

Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.

$133.35

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 416
Edition: 1
Publisher: Routledge
Published: 24 Sep 1998
ISBN 10: 0415184134
ISBN 13: 9780415184137

Representing Consumers: Voices, Views and Visions (Routledge Interpretive Marketing Research)

New

$133.35

Synopsis

$133.35

More Information