Representing Consumers: Voices, Views and Visions (Routledge Interpretive Marketing Research)

Representing Consumers: Voices, Views and Visions (Routledge Interpretive Marketing Research)

by Barbara Stern (Editor), Barbara Stern (Editor)

Synopsis

Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.

$133.21

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 416
Edition: 1
Publisher: Routledge
Published: 24 Sep 1998

ISBN 10: 0415184134
ISBN 13: 9780415184137