Consumer Research: Postcards from the Edge (Consumer Research and Policy)

by Darach Turley (Author), Darach Turley (Author), Stephen Brown (Author)

• New

  Paperback
  1997

  $73.81

  Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research