The Magazines Handbook (Media Practice)

The Magazines Handbook (Media Practice)

by JennyMckay (Author)

Synopsis

The Magazines Handbook is a comprehensive introduction to the magazine industry. It traces the development of magazine publishing and explores the business of magazines and the role of the magazine journalist. Using examples from consumer magazines, trade journals, periodicals and specialist publications, Jenny McKay discusses the key jobs in the industry from sub-editor to fashion assistant and journalist through to publisher. Tom Ang, University of Westminster, Tim Holmes, Cardiff University, Anthony Richards, Lambeth College

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More Information

Format: Paperback
Pages: 288
Edition: 1
Publisher: Routledge
Published: 31 Aug 2000

ISBN 10: 0415170354
ISBN 13: 9780415170352

Media Reviews
This book fills a considerable gap by providing a thorough, engaging and readable account of the skills and knowledge needed by periodical journalists, and it should become essential reading for all who wish to enter this dynamic sector of the profession.
-Rod Allen, Head of Department of Journalism, City University, London