Consumer Research: Postcards From the Edge (Consumer Research and Policy)

by StephenBrown (Editor), Darach Turley (Editor)

• New

  Hardcover
  1997

  $56.16

  This volume collates essays by exponents of postmodern consumer research from Europe and America. Topics covered include: chronicle, composition and fabulation in consumer research; postmodern approaches to pluralism in consumer research; marketing in cyberspace; and poststructuralism in marketing.