Buy This Book: Studies in Advertising and Consumption (Communication & Media)

by IainMacRury (Author), Andrew Blake (Author), Mica Nava (Author), Barry Richards (Author)

• New

  Hardcover
  1996

  $141.47

  Contributes to the history and understanding of consumption and advertising. This book brings together a collection of writing on the study of advertising, consumer practices and the various directions of research. It is suitable for researchers, teachers and students.