Cross-Cultural Consumption: Global Markets, Local Realities

Cross-Cultural Consumption: Global Markets, Local Realities

by David Howes (Editor)

Synopsis

This guide to the cultural implications of the globalization of a consumer society addresses topics ranging from the clothing of colonial subjects in South Africa and the rise of the "hypermarket" in Argentina, to the presentation of culture in international tourist hotels.

$63.37

Quantity

10 in stock

More Information

Format: Paperback
Pages: 224
Edition: 1
Publisher: Routledge
Published: 07 Nov 1996

ISBN 10: 0415138892
ISBN 13: 9780415138895