by Michael Goold (Author), Michael Goold (Author), Kathleen Sommers Luchs (Author)
All multibusiness companies need to be able to justify their ownership of their multiple businesses. The corporate-level strategy must show how and why the corporate parent adds value to its business. Classic strategic issues which are addressed in this book include the allocation of resources between businesses, the creation of synergy through linkages amongst the businesses and the choices faced when creating a corporate portfolio.
Format: Paperback
Pages: 320
Publisher: Cengage Learning EMEA
Published: 14 Dec 1995
ISBN 10: 041513269X
ISBN 13: 9780415132695