Pictorial Metaphor in Advertising

by Charles Forceville (Author)

• New

  Hardcover
  1995

  $170.99

  In this exciting study Forceville provides us with a method of detecting the metaphors which exist within pictures and especially advertising.

• New

  Paperback
  1998

  $66.32

  Charles Forceville provides us with a method of detecting the metaphors which exist within pictures, particularly in advertising.