by Lyndon Simkin (Author), Lyndon Simkin (Author), Sally Dibb (Author)
This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.
Format: Paperback
Pages: 240
Edition: New
Publisher: Cengage Learning EMEA
Published: 22 Feb 1996
ISBN 10: 0415118921
ISBN 13: 9780415118927