The Marketing Planning Workbook: Effective Marketing for Marketing Managers (Marketing Workbooks)

by etc. (Author), Sally Dibb (Author), L. Simkin (Author)

• Used

  Paperback
  1995

  $3.25

  Sally Dibb and Lyndon Simkin present a clear, systematic approach to marketing planning. They first outline the main features of the key planning techniques and strategies. Then, involving the assessment of marketing opportunities and resources, they present a step-by-step guide to the ways you can determine market objectives and develop a plan for their implementation and control.