The Media Student's Book

by Gill Branston (Author), Gill Branston (Author), Roy Stafford (Author)

• Used

  Paperback
  1996

  $3.24

  This introductory textbook provides a comprehensive guide for students of media studies at A-Level, BTEC, City and Guilds, GNVQ and undergraduate level. It covers the key topics encountered in media studies, and also ranges beyond existing syllabi, aiming to encourage a genuine grasp of the subject. Individual chapters cover: images and languages; narratives; genres; representations; advertising, marketing and fashion; ideologies; global and local; realisms; technologies; institutions; independence and alternatives; audiences; and production. Each chapter is supported by case studies, including: the film Psycho ; the Western as a genre; Ken Loach and realism; and postmodernism. This guide is specially designed to be easy to use and understand, with notes on key terms and references, follow-up activities and suggestions for further reading.

• Used

  Paperback
  2006

  $3.24

  Available in colour for the first time, thoroughly revised, re-ordered and completely updated with recent examples and expanded coverage of current issues, this fourth edition of an outstanding book presents the latest must-have introduction to media studies. From CSI: Miami to the Ring Cycle and reality TV, the chapters are all supported by case studies which cover every key topic in the area. The book is divided into four parts studying key concepts; media practices; media debates; and provides rich resources in the final reference section. Stimulating and easy to use, and written by two leading teaching figures in the field, The Media Student's Book includes: marginal terms, definitions, references and jokes, all allied to a full glossary; follow-up activities, suggestions for further reading, useful websites and a companion support website; and, references and examples from advertising, TV, films, radio, newspapers, photography and the Internet. Providing an excellent introduction to media studies, this book undoubtedly lives up to its reputation as the finest resource available to all media studies students.