Profiles in Small Business: A Competitive Strategy Approach

by Margo E . Anderson (Author), Gavin Reid (Author), LowellR.Jacobsen (Author)

• New

  Hardcover
  1993

  $133.88

  Offers an analytical approach to small firms' cases. This book uses primary source data on modern small businesses; combines business strategy and industrial organization; and presents detailed profiles on diverse small businesses. It shows how successful small businesses achieve competitive advantage.