Auditing Your Customer Service: The Foundation for Success (Marketing for Managers)

Auditing Your Customer Service: The Foundation for Success (Marketing for Managers)

by JohnLeppard (Author), ElizabethMolyneux (Author)

Synopsis

By asking the questions what is customer service? and why is it important? , this book leads the reader through the strategies, techniques, problems and solutions that are involved in achieving good customer service. The topics it covers include: benchmarking; quality control; customer segmentation; data collection; servicing; and communication. With frameworks to test your position now, the book shows you how to implement and sustain new strategies. The author has also published How to Sell a Service , (1986).

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More Information

Format: Paperback
Pages: 176
Publisher: Thomson Learning
Published: 01 Sep 1994

ISBN 10: 0415097320
ISBN 13: 9780415097321