Auditing Your Customer Service: The Foundation for Success (Marketing for Managers)

by JohnLeppard (Author), ElizabethMolyneux (Author)

• Used

  Paperback
  1994

  $3.48

  By asking the questions what is customer service? and why is it important? , this book leads the reader through the strategies, techniques, problems and solutions that are involved in achieving good customer service. The topics it covers include: benchmarking; quality control; customer segmentation; data collection; servicing; and communication. With frameworks to test your position now, the book shows you how to implement and sustain new strategies. The author has also published How to Sell a Service , (1986).