Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan

by KeikoTanaka (Author)

• New

  Library Binding
  1994

  $169.56

  Advertising Language offers an analysis of the linguistic devices used in advertisements. It uses Relevance Theory as a framework to examine the stratagems which advertisers employ to gain and retain the attention of their audience.

• Used

  Paperback
  1999

  $6.76

  Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience. Contrasting British and Japanese advertising styles it reveals penetrating insights into these two cultures.

• New

  Paperback
  1999

  $60.14

  Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience. Contrasting British and Japanese advertising styles it reveals penetrating insights into these two cultures.