Public Relations in Practice

by Danny Moss (Foreword), PeterGummer (Foreword)

• Used

  Paperback
  1990

  $95.23

  Despite recent international expansion in the public relations industry, PR is still often regarded as peripheral to the overall tasks of a successful organization. Yet a well-executed public relations programme can play a vital and strategic role within many different types of organizations. Public Relations In Practice presents a complete picture of PR work, and provides a guide to its use which will be beneficial to senior company executives, as well as to students and practitioners of PR. The book contains 14 case histories of effective PR campaigns and looks at the strategic thinking that lay behind them. Choosing from a wide range of examples - from British Telecom to Barnardos, from Shell UK to the government of Brunei - it illustrates what public relations can offer a company and the variety of strategic uses to which it can be put.