Social Communication in Advertising: Persons, Products and Images of Well Being

Social Communication in Advertising: Persons, Products and Images of Well Being

by SutJhally (Author), StephenKline (Author), WilliamLeiss (Author)

Synopsis

This analysis of advertising in our society and culture describes how advertising encompasses the three most influential domains of our lives: industrial technology, popular culture and mass media. The authors present an account of the attacks on advertising and the counter-arguments for it, and they explore the context in which advertising is created within ad agencies. Their book offers a theory about how advertising connects goods and symbols in the consumer society, and a number of important reflections on the implications of advertising for social issues and social policy.

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More Information

Format: Paperback
Pages: 340
Edition: 2nd Revised edition
Publisher: Routledge
Published: 28 Feb 1991

ISBN 10: 0415039614
ISBN 13: 9780415039611