by SutJhally (Author), StephenKline (Author), WilliamLeiss (Author)
This analysis of advertising in our society and culture describes how advertising encompasses the three most influential domains of our lives: industrial technology, popular culture and mass media. The authors present an account of the attacks on advertising and the counter-arguments for it, and they explore the context in which advertising is created within ad agencies. Their book offers a theory about how advertising connects goods and symbols in the consumer society, and a number of important reflections on the implications of advertising for social issues and social policy.
Format: Paperback
Pages: 340
Edition: 2nd Revised edition
Publisher: Routledge
Published: 28 Feb 1991
ISBN 10: 0415039614
ISBN 13: 9780415039611