Social Communication in Advertising: Persons, Products and Images of Well Being

by SutJhally (Author), StephenKline (Author), WilliamLeiss (Author)

• Used

  Paperback
  1991

  $3.28

  This analysis of advertising in our society and culture describes how advertising encompasses the three most influential domains of our lives: industrial technology, popular culture and mass media. The authors present an account of the attacks on advertising and the counter-arguments for it, and they explore the context in which advertising is created within ad agencies. Their book offers a theory about how advertising connects goods and symbols in the consumer society, and a number of important reflections on the implications of advertising for social issues and social policy.