Marketing in Small Businesses

by Brian Kenny (Author), Brian Kenny (Author), Karen Dyson (Author)

• Used

  Paperback
  1989

  $5.94

  This book is a clear and concise introduction to marketing in the small business. Informative and helpful, it focuses on the nature of marketing and the benefits of its applications, even where resources are limited. This book should be of interest to students of marketing and business studies, people working in small businesses.