Managing Wine and Wine Sales (Tourism & Hospitality Management Series)

Managing Wine and Wine Sales (Tourism & Hospitality Management Series)

by JosephFattorini (Author)

Synopsis

This is the first UK textbook to deal specifically with the management of wine sales. It covers all aspects of choosing, purchasing and storing wine in a restaurant, how to draw up wine lists, market and then sell wines, train specialist staff, and select the necessary equipment. The study of wine is an increasingly important part of hotel, catering and related studies. The text adopts a specific hotel and catering emphasis and broadens out into related areas of beverage management.

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More Information

Format: Paperback
Pages: 200
Publisher: Thomson Learning
Published: 27 Feb 1997

ISBN 10: 0412721902
ISBN 13: 9780412721908

Media Reviews
1. Introduction 2. Development of wine in the hotel and restaurant sector 3. The wine consumer 4. Selecting wine for a restaurant list 5. Purchasing wine 6. Beverage control 7. Developing a wine list 8. Merchandising wine 9. Wine service skills 10. Training specialist staff
Author Bio
Joseph Fattorini is a lecturer at the Scottish Hotel School, University of Strathclyde