Making Customer Satisfaction Happen: A Strategy for Delighting Customers

Making Customer Satisfaction Happen: A Strategy for Delighting Customers

by R.M.McNealy (Author)

Synopsis

This book provides the focus for an organisation's Total Quality Management process; the achievement of 'world-class' customer satisfaction. The book draws exclusively from actual case studies of world leading companies.

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More Information

Format: Hardcover
Pages: 212
Edition: 1994
Publisher: Springer
Published: Apr 1999

ISBN 10: 0412589206
ISBN 13: 9780412589201