Marketing of Tourism Products: Concepts, Issues and Cares

by A . V . Seaton (Author), M . Bennett (Author)

• Used

  Paperback
  1996

  $9.42

  This book focuses on the concept of the tourism product. It distinguishes the tourism product from the type of product dealt with in general introductory marketing texts, for instance the span of products encompassed by tourism and the existence of markets within markets. A number of chapters are contributed by subject specialists. This book should be of interest to tourism and business students, tourism planners in public and private business.

• Used

  Paperback
  1996

  $3.48

  This book explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, it presents material in a clear and concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service. A variety of case studies draw together and illustrate the material covered in the main text.

• New

  Paperback
  1996

  $90.98

  This book explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, it presents material in a clear and concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service. A variety of case studies draw together and illustrate the material covered in the main text.