Innovation: The Communication of Change in Ideas, Practices and Products

by WilliamR.Spence (Author)

• Used

  Paperback
  1994

  $5.98

  This text introduces the concepts and techniques of innovation and communication to managers. It focuses on: ideas - market segmentation, distance learning, time-share ownership; practices - telecommuting, direct marketing; and products - videophone, automated teller machines. Innovation looks at both invention and the processes which help new concepts come to life and gain widespread acceptance. It suggests that effective communication is at the centre of managing strategic innovation and change. The book is aimed at managers, business students and teachers concerned with innovation, creativity, change and communication.