Business in Context: An Introduction to Business and Its Environment (Business in Context Series)

by David Needle (Author), David Needle (Author), Eugene F. McKenna (Primary Contributor)

• Used

  Paperback
  1994

  $3.41

  The second edition of this text provides an introduction to business functions, issues and activities and to the way they interact with their environment. It is the core text for the Business In Context Series which serves as a stand-alone introduction to business studies as well as a description and analysis of the common business model on which all books in the series are based. The model provides a framework for coherent analysis, the interplay and relationships within business and its environment, and is reinforced with many up-to-date topical examples. This book should be of interest to all introductory business and management courses.

• Used

  Paperback
  2000

  $3.41

  A new edition of this introduction to business and its environment. The text places business issues in a real and practical context. It is an account of the complexities of contemporary management and business activity in each sector of the modern economy. The book should be suitable for students at degree or equivalent level, BTEC Higher, and also MBA courses. A large number of contemporary case studies and exercises are included and usefully illustrate the application of theory to business practice. The new edition includes: new case studies; new analysis of organizational structure and culture; expanded coverage of innovation; a new evaluation of human resource management. This is the core text in the Business in Context series. The model of business presented offers the reader an insight into business practice, an effective method of analysis, and a unifying framework for the other books in the series.