by JohnL.Thompson (Author)
A comprehensive text which covers the whole range of activities involved in strategic awareness, strategic management and strategic change. It explains the processes underlying the proactive formulation and implementation of strategies; and demonstrates the importance of reacting quickly and effectively in a competitive and turbulent environment. The inclusion of over 100 short cases peppered through the text end-of-chapter exercises and assignments, directed further reading and an accompanying lecturers' support pack make it a powerful, unique and flexible teaching tool. Long range planning described the first edition as "probably the most comprehensive and valuable UK strategic management text available on the market".
Format: Hardcover
Pages: 757
Edition: 2nd
Publisher: Chapman & Hall
Published: 29 Apr 1993
ISBN 10: 0412463407
ISBN 13: 9780412463402