by JohnL.Thompson (Author)
This book discusses the structure of the strategic process and examines and explains how to assess the position and assets of a company and that of its competitors. The book then considers how to analyze the strategic resources of a company with respect to several aspects of its structure, such as its marketing, its people and its finance. It then considers the questions that need to be asked when developing a corporate strategy and the best methods for managing any changes that may be required.
Format: Paperback
Pages: 656
Publisher: Cengage Learning EMEA
Published: 16 Aug 1990
ISBN 10: 0412375001
ISBN 13: 9780412375002