Marketing Personal Financial Services

by M. Wright (Author), T. Watkins (Author)

• Used

  Hardcover
  1986

  $9.28

• Used

  Paperback
  1990

  $3.40

• New

  Paperback
  1995

  $69.51

  Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.