Sales Promotion Law: A Practical Guide

by PhilipCircus (Author), A . A . Painter (Author)

• Used

  Paperback
  1995

  $5.60

  This handbook on the law and self-regulation applicable to sales concentrates on basic principles and is written in a question and answer form. Legal jargon is avoided and the advice in the book is given in a form easily understandable by busy executives wishing to check whether a particular form of sales promotion is permissible and, if so, under what constraints it must operate. The new edition will take account of the forthcoming British Code of Sales Promotion Practice.