Marketing: Basic Concepts and Decisions

Marketing: Basic Concepts and Decisions

by O. C. Ferrell (Author), William M. Pride (Author)

$4.42

Save:$19.83 (82%)

Quantity

1 in stock

More Information

Format: Hardcover
Pages: 818
Edition: 6th Revised edition
Publisher: Houghton Mifflin
Published: 01 Apr 1989

ISBN 10: 039536938X
ISBN 13: 9780395369388