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Marketing: Basic Concepts and Decisions

Marketing: Basic Concepts and Decisions

by O. C. Ferrell (Author), William M. Pride (Author)

$4.33

Save:$19.41 (82%)

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1 in stock

More Information

Format: Hardcover
 Pages: 818
 Edition: 6th Revised edition
 Publisher: Houghton Mifflin
Published: 01 Apr 1989
ISBN 10: 039536938X
ISBN 13: 9780395369388