Marketing: Basic Concepts and Decisions

Marketing: Basic Concepts and Decisions

by O. C. Ferrell (Author), William M. Pride (Author)

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More Information

Format: Hardcover
Pages: 818
Edition: 6th Revised edition
Publisher: Houghton Mifflin
Published: 01 Apr 1989

ISBN 10: 039536938X
ISBN 13: 9780395369388