by Mary Walton (Author)
"An enlightening peek at the inner workings of a large corporation trying to reinvent itself. . . . It's rare to find an auto book that explains the process of creating a car with so much color and detail."-Business Week (a Best Business Book of 1997)
Format: Illustrated
Pages: 396
Edition: Illustrated
Publisher: W. W. Norton & Company
Published: 17 Feb 1999
ISBN 10: 0393318613
ISBN 13: 9780393318616