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The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue and the Way We Tell Stories: Entertainment in a Connected World

The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue and the Way We Tell Stories: Entertainment in a Connected World

by Frank Rose (Author)

  • Used

    Hardcover 2011

    $4.51
Synopsis

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate-as experiences to immerse ourselves in at will. Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way world-people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think. The Art of Immersion is an eye-opening look at the shifting shape of entertainment today.

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More Information

Format: Hardcover
 Pages: 354
 Publisher: W. W. Norton & Co.
Published: 18 Mar 2011
ISBN 10: 0393076016
ISBN 13: 9780393076011

Media Reviews
Starred Review. Wired contributing editor Rose takes a broad and deep look at how electronic media are changing storytelling, inviting an immersion that drills down beneath surface information and encourages a deeper level of emotional involvement. . . . Completely fascinating. -- Booklist
The definitive book on transmedia-what it really is, where it came from and how it is changing our culture. A must read for anyone now in the business of telling stories, which almost certainly includes you-whatever it is you do. -- Matt Mason, author of The Pirate's Dilemma
Frank Rose has written an important, engaging, and provocative book, asking us to consider the changes the Internet has wrought with regard to narrative as we have known it, and making it impossible to ever watch a movie or a TV show in quite the same way. -- Peter Biskind, author of Down and Dirty Pictures and Star
Himself a master of good old-fashioned narrative, Frank Rose has given us the definitive guide to the complex, exciting and sometimes scary future of storytelling. -- Steven Levy, author of Hackers
Author Bio
Frank Rose is a lead-ing writer and speaker on digital cul-ture. A senior fellow at Colum-bia University School of the Arts, Frank teach-es global busi-ness execu-tives as faculty director of the execu-tive edu-ca-tion seminar Strategic Story-telling, presented by the School of the Arts in part-nership with Colum-bia Business School. His books include The Art of Immersion and West of Eden. He lives in New York City.