Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms: 131 (International Series in Operations Research & Management Science)

by Netessine (Author)

• New

  Illustrated
  2009

  $204.18

  This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.